Wix Products
Dive into the story of how Revano helped Wix transform a forbidden fruit into a guilt-free sensation, one spoonful at a time.
The Challenge
Doughp wasn't your average cookie dough company. They crafted edible cookie dough – a tantalizing treat that promised the deliciousness of raw dough minus the food poisoning fear. Yet, the "edible" aspect was a double-edged sword. Parents hesitated, wary of the safety claims, while adults questioned the indulgence without the baking payoff. Doughp needed a campaign that not only dispelled myths and promoted safety, but also redefined the very concept of cookie dough – transforming it from a forbidden fruit into a guilt-free, delectable treat for everyone.
Our Approach
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The Solution
We crafted a cohesive visual identity for the product line using high-quality photography, vibrant backdrops, and storytelling that aligned with the brand voice.
- Whimsical video ads: We created stop-motion animation shorts featuring vibrant cookie dough characters.
- Influencer partnerships: We teamed up with parenting bloggers and health-conscious chefs, showcasing how Doughp fit into their families and healthy lifestyles.
- Instagrammable pop-up shops: We created interactive pop-up shops brimming with colorful Doughp jars and activities.
Results & Impact