Icetropez
A full brand overhaul and digital presence strategy for one of Tanzania's most exciting lifestyle brands.
The Challenge
Icetropez lacked a cohesive brand identity that could translate across digital and physical touchpoints in a competitive market.
Our Approach
We developed a complete brand strategy, from logo and colour palette to tone of voice and digital content guidelines.
The Solution
A new brand identity was created with custom graphics, social media templates, and a content strategy targeting lifestyle audiences.
- Whimsical video ads: We created stop-motion animation shorts featuring vibrant cookie dough characters.
- Influencer partnerships: We teamed up with parenting bloggers and health-conscious chefs, showcasing how Doughp fit into their families and healthy lifestyles.
- Instagrammable pop-up shops: We created interactive pop-up shops brimming with colorful Doughp jars and activities.
Results & Impact
Brand awareness grew substantially within the first quarter, with follower counts and engagement rates exceeding initial targets.