Doyenne Organization
The Challenge
Doyenne approached us to help launch their inaugural graduation ceremony, a milestone event that required a cohesive and elevated visual identity from the ground up. The primary hurdle was translating the significance of the achievement into a tangible brand experience. We needed to design a wide array of physical and digital assets ranging from large-scale event signage and apparel to intricate invitation packages, ensuring that every touchpoint felt unified, professional and celebratory for their first-ever cohort.
Our Approach
Rather than simply fixing the old site, the decision was made to build a modern, resilient platform from the ground up. The focus shifted toward a user-first design that simplified complex logistics information, ensuring the new site was as reliable as the services provided by Costline Forwarders.
The Solution
Our team produced a comprehensive suite of materials, including custom roll-up banners, backdrops, certificates, and motion graphics that brought the brand to life on screen. To create a tactile experience for the guests, we designed high-end invitation booklets, folders and branded merchandise like stickers and T-shirts. By meticulously aligning these elements, we delivered a polished, memorable brand mark that successfully set the tone for Doyenne’s future events.
- Whimsical video ads: We created stop-motion animation shorts featuring vibrant cookie dough characters.
- Influencer partnerships: We teamed up with parenting bloggers and health-conscious chefs, showcasing how Doughp fit into their families and healthy lifestyles.
- Instagrammable pop-up shops: We created interactive pop-up shops brimming with colorful Doughp jars and activities.
Results & Impact