Coastline Forwarders
The Challenge
Beyond the "White Screen": The primary hurdle was a total technical failure: a "white screen of death" that had rendered their previous website completely inaccessible. For a logistics and forwarding company where timing is everything, this lack of visibility was a critical issue that needed an immediate, high-performance solution.
Our Approach
Strategy Over Repairs: Rather than simply fixing the old site, the decision was made to build a modern, resilient platform from the ground up. The focus shifted toward a user-first design that simplified complex logistics information, ensuring the new site was as reliable as the services provided by Costline Forwarders.
The Solution
A Modern Digital Gateway: The final result is a sleek, SEO-friendly website built for speed and clarity. By moving away from cluttered layouts and focusing on intuitive navigation, the new platform allows users to find information quickly on any device. The backend was also reinforced to ensure that technical failures like the "white screen" are a thing of the past.
- Whimsical video ads: We created stop-motion animation shorts featuring vibrant cookie dough characters.
- Influencer partnerships: We teamed up with parenting bloggers and health-conscious chefs, showcasing how Doughp fit into their families and healthy lifestyles.
- Instagrammable pop-up shops: We created interactive pop-up shops brimming with colorful Doughp jars and activities.
Results & Impact